A Design-Nation initiative putting design at the heart of retail - the Eureka Project

Design-Nation provides access to 140 of Britain’s leading designers and also promotes British manufacturing. In the Eureka Project it has created an exceptional opportunity for retailers to gain a competitive edge in an increasing tough market place’ (Peta Levi, MBE, Director, Design-Nation).

 

For a product to be realised and to appear in stores the designer, the retailer and the manufacturer must all invest in the design process. The Eureka Project encourages British retailers and manufacturers to commission British designers. This exhibition comprises a total of 13 designs commissioned since April 2004 from members of the Design-Nation as a result of the Eureka Project.

 

It includes work by 7 designers commissioned in 2005 by Designers Guild, John Lewis and Watts & Contemporaries. The exhibition also includes 6 product commissioned in 2004 by Crabtree & Evelyn, Fired Earth Interiors, Heal’s and the Conran Shop, all of which are available in the stores